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Informationen zum Autor Allen I. Kraut is an industrial/organizational psychologist. After directing personnel research at IBM for twenty-five years, he is now professor of management at City University of New York's Baruch College and president of Kraut Associates, a human resource consulting firm based in Rye, New York. ABRAHAM K. KORMAN is an eminent and widely published industrial/organizational psychologist and Wollman Distinguished Professor of Management at City University of New York's Baruch College. Klappentext Unprecedented competitive pressures are driving companies to employ organizational surveys in ways undreamed of in past years. With escalating demands upon research and assessment growing more varied, surveys are now used to assess and drive organizational change by examining company performance, customer and employee satisfaction, empowerment, and key aspects of corporate culture. Award-winning researcher and consultant Allen I. Kraut has brought together many of the best practitioners in the business in this wide-ranging "report from the field" on how surveys are used in leading organizations and how these tools are likely to be used in the future. Highly experienced and well-known contributors from Allstate Insurance, Delta Consulting, Ford, IBM, the U.S. Office of Personnel Management, W.W. Burke Associates, and other top firms examine critical elements common to the survey process. All of the contributors stay focused on actual practice in real organizations. Learn about: Driving change with surveys Using 360° feedback Setting expectations of results Dealing with ethical concerns Facilitating feedback, action-planning, and follow-through...and much more! Zusammenfassung This volume takes a practical and applied look at where and when surveys may be of greatest value in an organization! and how to glean useful applied knowledge from survey research. It includes examples and illustrations of opinion survey research in organizations. Inhaltsverzeichnis Foreward: Manuel London. PURPOSES AND USES. 1. Organizational Surveys: Tools for Assessment and Research. 2. The Organizational Survey as an Intervention for Change. 3. The Role of Surveys in Transforming Culture: Data, Knowledge,and Action. 4. Driving Change Through Surveys: Aligning Employees, Customers,and Other Key Stakeholders. 5. Multisource (360-Degree) Feedback: Surveys for Individual andOrganizational Development. THE SURVEY PROCESS. 6. Planning and Conductiing the Survey: Keeping Strategic Purposein Mind. 7. Setting Expectaions and Reporting Results: Conversations withTop Management. 8. Dealing with the Data: Collection, Process, and Analysis. 9. Applying Alternative Survey Methods. 10. Feedback, Action Planning, and Follow-Through. SPECIAL APPLICATIONS. 11. Life in the Consortium: The Mayflower Group. 12. The Multinational Opinion Survey. 13. Linking Survey Results to Customer Satisfaction and BusinessPerformance. 14. Federal Government Surveys: Recent Practices and FutureDirections. 15. Ethical Concerns and Organizational Surveys....
