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In this step-by-step guide, powerhouse Tory Archbold shares her proven principles for success in building entrepreneurial empires. This powerful book for women leaders demonstrates how trusting your intuition and stepping into your power can break you free of judgment, ignite self-belief, and finally attract the richness you deserve!
List of contents
Contents
Introduction
Chapter 1: How I Built a Global Business from Zero to Hero
Chapter 2: Why I Believe in the Power of Dreams
Chapter 3: How to Attract the Right Partners
Chapter 4: Coffee not Lunch
Chapter 5: The Art of Delegation
Chapter 6: Delivering Global Impact
Chapter 7: Be True to You
Chapter 8: Nothing Is Perfect
Chapter 9: Translating Challenges into Possibilities
Chapter 10: Culling Your Tribe
Chapter 11: Stepping into Your Destiny, a.k.a. Your Power Zone
Chapter 12: Total Alignment
Chapter 13: Your Next Powerful Step
Acknowledgments
About the Author
About the author
Meet Tory Archbold, one of the most powerful and connected women in Australia. As the founder of Powerful Steps, host of the popular podcast Powerful Stories, and founder of Australia’s most high-profile brand and communications agency, Torstar, Tory has built relationships with some of the most successful entrepreneurs and CEOs in the country.
What sets Tory apart is her genuine approach and her dedication to empowering others. Tory knows what it means to overcome adversity, having risen from being a single mother determined to make a better life for herself and her family.
At just 24, Tory launched her brand and communications agency and quickly made a name for herself, delivering award-winning work for top brands like Zara, Nespresso, Seafolly, Sukin, and Victoria’s Secret. Her launch event for Zara was a massive success, drawing in over 22,000 attendees and becoming one of the largest and most talked-about events in the company's history.
In 2019, Tory closed her agency and decided to take her passion for empowering others to the next level and founded Powerful Steps, an online community and platform that helps women take control of their careers and reach their full potential. Through Powerful Steps, Tory nurtures and encourages C-suite level women to own their stories, step into their power, and take their careers to the next level. She has transformed the lives of thousands of women, including top executives and board directors.
Tory is also a sought-after speaker, sharing her wisdom and inspiration with corporate audiences across the world. Through her podcast Powerful Stories, she has interviewed over 200 guests including award winning journalist’s Emily Tisch Sussman and Melissa Doyle, spiritual seekers Marianne Williamson, Kristen Butler and Rachel Hunter, Apple TV’s David Meltzer, actress Danielle Cormack, designer Camilla Franks and confidence queen Erika Cramer. Tory connects with listeners twice a week, sharing tips and strategies for living a more fulfilling life.
Despite her busy schedule, Tory is always making time for her community. Each week Tory grows her global network with three coffee dates as part of her #coffeechallenge. Whether it’s at the Soho House in Malibu between press junkets or a video call between meetings, Tory never misses the chance to connect with her community. Tory resides in the Greater Sydney Area of Australia.
You can find out more about Tory or her courses, book her to speak at an event, or sign up for her newsletter at www.powerful-steps.com.
Summary
In this step-by-step guide, powerhouse Tory Archbold shares her proven principles for success in building entrepreneurial empires. This powerful book for women leaders demonstrates how trusting your intuition and stepping into your power can break you free of judgment, ignite self-belief, and finally attract the richness you deserve!
Foreword
Author reach
- 15k+ downloads per month on Powerful Stories podcast (owned media licenses to Nova Entertainment). The author can create and run ads for the book and is in the top 1% of Apple podcasts in AUS and 1.5% in the world. Its audience engagement is high due to the calibre of guestss and connections in AUS + US and will be at 25k+ per ninth by December 2022.
- In 2021, over 600 women's lives transformed in lockdown through our programs
- Over 25k social media reach - high engagement on Linkedin + IG.
- Linkedin Followers: Personal following 4639
- Instagram 6876
- Breakdown:
- 1) AUS 75%
- 2) USA 7%
- 3) UK 3%
- Please note this will shift as a result of the podcast swaps in the coming months with US influencers
- With 2 decades of media expertise the author has appeared on all top rating TV, podcast and digital publications endorsing her business and reputation in AUS and now focusing on building this out in the US. They do not pay for media endorsements - 5 x profiles in CEO Magazine in the AUS / US market in the last 18 months.
- The author hosts Power of Connections events with high profile guest and media quarterly
- She is engaged for keynote speaking and endorsements with corporations including Commonwealth Bank, ANZ, Lend Lease, Salesforce, Intuit Quickbooks.
- Once a month the author engages a team to create social media content and endorsements for her platforms which is distributed through media, corporations and our 8k + database which has an open rate of emails at 32-46%, click through 1.8 - 3.4%
Marketing plan
- Photo shoot and digital campaign will be created October / November for 2022 activation
- Media outreach to TV and digital media in AUS + US (agency to manage with your team) We have been told this will land into Oprah's Magazine, NBC, Hearst online titles etc
- Podcast Guest appearance outreach to promote book with CTA
- Influencer outreach - AUS, US, Singapore, UK with CTA working with our global network of media and influencer connections
- Tap into clients, friend’s and women who have appeared on our podcast (over 100 high profile women to date) ie:
- Drew Barrymore, Actress, ex-client
- Rachael Hunter, Supermodel (love, truth, grace – 3 powerful words)
- Libby Moore, Oprah’s ex Chief of Staff
- Gina DeVee, Author Audacity to be Queen
- Ken Downing, Chief Brand Officer, Hearst (power of connection)
- Stephanie Horton, Global Marketing Director Google
- Zara launch - Jesuz
- Melissa Doyle, Award winning Australian journalist
- I can confidently access 1 Billion plus reach and will run this like a TORSTAR campaign - Leverage active and engaged mailing list:
- 8,000 + in our Powerful Steps database + growing through our programs + #coffeechallenge weekly organic sign-up’s promoted via our podcast and website
- Corporate keynote CTA and outreach
