Fr. 46.30

Olga Fedorenko

Flower of Capitalism - South Korean Advertising at a Crossroads

English · Paperback / Softback

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Description

About the author

Olga Fedorenko is associate professor of anthropology at Seoul National University.

Summary

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies.

Product details

Authors	Olga Fedorenko
Publisher	University of hawaii press

Languages	English
Product format	Paperback / Softback
Released	30.04.2023

EAN	9780824893248
ISBN	978-0-8248-9324-8
No. of pages	298
Weight	429 g
Series	Hawai'i Studies on Korea
Subject	Social sciences, law, business > Ethnology > Ethnology

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