Content Is King - Writing and Editing On-Line

Informationen zum Autor David Mill Klappentext Covers the basic principles of copywriting! along with more specific guidance on writing for online sources. This work highlights the differences between writing for online and offline to enable the reader to distinguish between the two. It helps its readers to write! edit and publish more effective content for the online readership. Zusammenfassung Covers the basic principles of copywriting, along with more specific guidance on writing for online sources. This work highlights the differences between writing for online and offline to enable the reader to distinguish between the two. It helps its readers to write, edit and publish more effective content for the online readership. Inhaltsverzeichnis Introduction - content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary.

Product details

• Authors: David Chaffey, Chaffey David, David Mill, Mill David
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2008
• EAN: 9780750663175
• ISBN: 978-0-7506-6317-5
• No. of pages: 192
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Writing & editing guides, Sales & marketing, Writing and editing guides, Sales and marketing, LANGUAGE ARTS & DISCIPLINES / Writing / General, Internet Guides & Online Services, Internet guides and online services, COMPUTERS / Internet / Web Services & APIs