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This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
List of contents
Acknowledgments
List of Figures and Tables
Introduction
Brandi Watkins, Ph.D.
Chapter 1: The Science of Social Media Influencer Marketing
Kelli S. Burns, Ph.D.
Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication
Alison N. Novak, Ph.D.
Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer
Elizabeth B. Jones, Ph.D.
Sydney O. Scheller
Nathan Vick
Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry
Carolyn Kim, Ph.D., APR
Karen Freberg, Ph.D.
Mitchell Friedman, Ed.D., APR
Amanda J. Weed, Ph.D., APR
Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements
Wangari Njathi
Nicole M. Lee, Ph.D.
Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy
Corey Jay Liberman, Ph.D.
Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context
Chelsea Woods, Ph.D.
Chapter 8: Ethical Responsibilities for Social Media Influencers
Jenn Burleson Mackay, Ph.D.
Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash
JoAnna Boudreaux
Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community
Carrie S. Trimble, Ph.D.
Nancy J. Curtin, Ph.D.
Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers
Vimviriya Limkangvanmongkol, Ph.D.
About the Contributors
About the author
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.
Summary
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
