Political Rhetoric, Social Media, and American Presidential Campaigns - Candidates Use of New Media

This bookexplores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

List of contents

Acknowledgments
Introduction
Chapter One: Media Use in American Presidential Campaigns
Chapter Two: Brief History of Political Media
Chapter Three: Blogs and Barack Obama's Rhetoric
Chapter Four: Twitter and Mitt Romney's Rhetoric
Chapter Five: 2016 Presidential Campaign Narrative
Chapter Six: Hillary Clinton: Cyborg Candidate
Chapter Seven: Donald Trump's Rhetrickery
Chapter Eight: Conclusion
Bibliography
About the Author

About the author

Janet Johnson is lecturer at The University of Texas at Dallas.

Summary

This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

Product details

• Authors: Janet Johnson
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 15.09.2022
• EAN: 9781498540858
• ISBN: 978-1-4985-4085-8
• No. of pages: 226
• Series: Lexington Studies in Political Communication
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, SOCIAL SCIENCE / Technology Studies, Elections and referenda / suffrage