Copywrong to Copywriter - A Practical Guide to Copywriting for Small Businesses, Small

• A readable, short, practical guide to all the skills you need to become a brilliant copywriter.


• For readers of Ogilvy on Advertising and Copywriting by Mark Shaw.

About the author

Tait Ischia is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organisations, ad agencies, start-ups, and the government. He's also aware that most biographies tell you little about a person; this one is no exception.

Jacob Zinman-Jeanes is an interaction and graphic designer, illustrator and musician currently living in Melbourne, Australia.

Summary

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.

Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

Product details

• Authors: Tait Ischia
• Assisted by: Jacob Zinman-Jeanes (Illustration)
• Publisher: Faber Factory Plus GBS
• Languages: English
• Product format: Paperback / Softback
• Released: 12.01.2023
• EAN: 9781914484735
• ISBN: 978-1-914484-73-5
• No. of pages: 112
• Subjects: Education and learning > Adult education/adult education classes > Adult education class / course materials (language); Guides > Law, job, finance > Training, job, career; Non-fiction book > Art, literature > Literature: general, reference works; Advertising, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, Writing & editing guides, Sales & marketing, Writing and editing guides, Creative writing & creative writing guides, Creative writing and creative writing guides, Sales and marketing, LANGUAGE ARTS & DISCIPLINES / Writing / Composition