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Trust Your Increments offers a 15-step plan for young professionals to sprint up the corporate ladder and challenge the "Old Boy's Club."
About the author
An innovative voice in digital marketing,
Laura Casselman is the CEO of JVZoo.com and co-founder of Vidastreet LLC. She has nearly two decades of hands-on experience in successfully growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive market environments. Her writing has appeared in Inc Magazine, Entrepreneur and SmartInsights.
Laura climbed the corporate ladder by mastering the rules of the “Old Boys’ Club” and beating them at their own game. When she's not busy commanding the room at speaking events around the world, she resides in Myrtle Beach, SC.
Summary
Trust Your Increments offers a 15-step plan for young professionals to sprint up the corporate ladder and challenge the “Old Boy’s Club.”
Foreword
- Target women (ages 20–40) working in corporate America and pursuing entrepreneurial interests
- Grow email list (200k+ following)
- Post regular to Instagram (40K+ followers), Facebook, and Twitter
- Speak as a guest on other podcasts
- Host launch events and signings online and in person
- Run Youtube and TikTok Ads (using JVZoo’s marketing reach)
- Leverage relationships through JVZoo connections
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
