Managing Strategy

Informationen zum Autor Maria Slowey is the Professor of and Director of Adult and Continuing Education at the University of Glasgow. David Watson is the Vice Chancellor of the University of Brighton. Klappentext Higher education institutions are under increasing pressure to produce corporate and strategic plans! both for external audiences (such as funding bodies and other 'partners') and for the internal purposes of setting and achieving goals. They are significantly dependent upon public investment and the expectations of public bodies as well as upon a fast-changing market for their products and services. David Watson sets out what strategic management can and should consist of in a modern! essentially democratic! university or college! and how to make it work. He examines for instance: * how universities and colleges should go about satisfying legitimate external and internal requirements for their corporate plans. * how they should maximize their strategic assets and opportunities and minimize their weaknesses and threats. * the role of governance and management in setting and achieving a strategic plan. This book demonstrates how the academy has to adapt to meet the needs of its rapidly changing host society as well as of a more diverse and plural internal community! whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values! restorative of those that have fallen into abeyance! and genuinely innovative. Zusammenfassung Sets out what strategic management can and should consist of in an essentially democratic! university or college! and how to make it work. Inhaltsverzeichnis Foreword by Lord Ron Dearing Series editors' introduction Preface and acknowledgements Introduction inside the academic community Part One: External Perspectives Stakeholders Scanning the horizon Competition! collaboration and complementarity Public and private Reputational positioning Part Two: Internal Perspectives Governance and management The planning framework Continuity and change Optimising the operation Ensuring satisfaction 'Wicked' issues The 'strategic plan' desiderata Part Three: Personal Perspectives Preparing for strategic management Living with strategic management The problem of power Appendix The University Corporate Plan a worked example References Index. ...

Product details

• Authors: David Watson, Ronald Watson, Ronald Ed. Watson
• Publisher: Open University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2000
• EAN: 9780335203451
• ISBN: 978-0-335-20345-1
• No. of pages: 176
• Series: Managing Universities and Coll; Managing Universities and Coll
• Subjects: Humanities, art, music > Education > Adult education; Social sciences, law, business > Political science > Political science and political administration