The Space between Look and Read - Designing Complementary Meaning

Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved.; From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch,

Product details

• Authors: Susan M Hagan, Susan M. Hagan, Susan M. Hagan
• Publisher: The MIT Press
• Languages: English
• Product format: Paperback / Softback
• Released: 18.04.2023
• EAN: 9780262545471
• ISBN: 978-0-262-54547-1
• No. of pages: 242
• Dimensions: 152 mm x 227 mm x 15 mm
• Subjects: Humanities, art, music > Art > Interior design, design; Graphic Design, DESIGN / Graphic Arts / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, DESIGN / History & Criticism, Communication Studies, Industrial / commercial art & design, history of design