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Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.
Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?
In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.
List of contents
Table of ContentsAcknowledgments¿vii
Preface¿1
1.¿As the Storey Goes¿3
2.¿Bad Genes¿17
3.¿Dubious Energy¿48
4.¿A Formula for Disaster¿73
5.¿Whyte Collar Crime¿105
6.¿A Pain in the Haas¿122
7.¿When You Mess with the Bull¿138
8.¿A Volt of Hope¿160
9.¿The Richest Part¿184
Appendix A-Questions for William Storey¿197
Appendix B-Questions for Haas F1 Team¿209
Chapter Notes¿213
Bibliography¿251
Index¿279
About the author
Elizabeth Blackstock is a novelist and motorsport journalist.
Summary
Presents the fascinating, bizarre, and complete story of the involvement of Rich Energy and its founder William Storey in Formula One. In the six months between Storey’s first race as a Formula One sponsor and his very public exit, he became the most visible part of the world’s most visible racing series.
