Read more
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.
List of contents
1. East Asian Transmedia Storytelling in the Age of Digital Media - Introduction Part I. Asian Culture and Transmedia 2. Dynamic texts as hotbeds for transmedia storytelling: a case study on the story universe of The Journey to the West 3. The storyteller who crosses boundaries in Korean reality television: transmedia storytelling in New Journey to the West 4. Chapter 4. Snack Culture’s Dream of Big Screen: Korean Webtoon’s Transmedia Storytelling 5.Sword art everywhere: narrative, characters, and setting in the transmedia extension of the Sword Art Online franchise Part II. Digital Media and Storytelling 6. Dynamics between agents in the new webtoon ecosystem in Korea: responses to waves of transmedia and Transnationalism 7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas 8. The Multimedia Life of a Korean Graphic Novel: a case study of Yoon Taeho’s Ikki 9. Media's representation of female soldiers and their femininity: a case study of Korean webtoon Beautiful Gunbari Part III. Platform Politics and Media Convergence 10. Managing the media mix: industrial reflexivity in the anime system 11. Yokai monsters at large: Mizuki Shigeru’s manga, transmedia practices, and (lack of) cultural politics 12. Transmedia as Environment: Sekai-kei and the Social in Japan’s Neoliberal Convergence 13. From Media Mix to Platformization: The Transmedia Strategy of IP in One Hundred Thousand Bad Jokes
About the author
Dal Yong Jin is Distinguished SFU Professor. Jin’s major research interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin’s books include Korea’s Online Gaming Empire (MIT Press, 2010), New Korean Wave: transnational cultural power in the age of social media (University of Illinois Press, 2016), Smartland Korea: mobile communication, culture and society (University of Michigan Press, 2017), and Globalization and Media in the Digital Platform Age (Routledge, 2019).
Summary
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.
