Marketing Plans for Service Businesses : A Complete Guide - 2nd Edition

Informationen zum Autor MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

Product details

• Authors: Malcolm McDonald, Malcolm H. B. McDonald, Adrian Payne, Payne Adrian
• Publisher: Butterworth Scientific Elsevier
• Languages: English
• Product format: Paperback / Softback
• Released: 01.11.2005
• EAN: 9780750667463
• ISBN: 978-0-7506-6746-3
• Dimensions: 192 mm x 245 mm x 28 mm
• Subjects: Social sciences, law, business > Business; Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing, Hospitality and service industries, Service industries