Fr. 210.00

Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies

English · Hardback

Shipping usually within 3 to 5 weeks

Description

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This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

List of contents

Introduction: Who is commissioning, producing and reading travel and place writing?; 1 Introducing literary travel writing and place-making; 2 Affect, experience and the literary text; 3 Travel writing in place branding; 4 Value, axiology and written representation of place; 5 Methodologies and practice; 6 Case studies in cooperative travel writing; 7 Evaluating writing for quality and value in mentoring; 8 Conclusions, research futures and management implications

About the author

Charlie Mansfield has been a university lecturer since 1995 and taught until January 2022 at the University of Plymouth in tourism management and French, where he was also co-director of the heritage research centre. He completed a major, funded research project for the CNRS with the University of Paris 1 Panthéon-Sorbonne in digital heritage management and was a research academic with the University of Edinburgh from January 2005 until July 2009 where he successfully completed an AHRC-funded research project to digitise medieval literature. He is an independent researcher and travel writer, regularly running summer schools for literary travel writers.
Jasna Potočnik Topler has been teaching at the University of Maribor, Slovenia, since 2014. She completed her studies in English language and literature and in journalism, and was awarded her PhD at the University of Ljubljana. Currently, she holds the position of associate professor. Her field of research includes cultural tourism with its subtypes, languages, tourism and media discourse, and communication. She is the author of monographs, scientific articles and conference lectures, and an editorial board member of many journals. She has been engaged in several international projects and in projects with students, the most recent under the EU Erasmus+ Programme KA220-HED is IN-COMM GUIDE that enhances active and inclusive teaching of literacy and communication skills for better employment and sustainable economic growth. As a guest lecturer, she has had cooperation with many European universities.

Summary

This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

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