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This book presents cutting-edge methods and findings that are expected to contribute to significant advances in the areas of communication design, fashion design, interior design and product design, as well as musicology and other related areas. It especially focuses on the role of digital technologies, and on strategies fostering creativity, collaboration, education, as well as sustainability and accessibility in the broadly-intended field of design. Gathering the proceedings of the 8th EIMAD conference, held on July 7-9, 2022, and organized by the School of Applied Arts of the Instituto Politécnico de Castelo Branco, in Portugal, this book offers a timely guide and a source of inspiration for designers of all kinds, advertisers, artists, and entrepreneurs, as well as educators and communication managers.
List of contents
The role of designers in city branding process: a conceptual model.- Problematics of a territorial brand visual identity creation: Portalegre territory as a case study.- Learning by Design - Learning by exposing my Design Methods.- Visual thinking through practice led research: Case study decryption as a triggering creative mechanism for design ideas.- Frame of Mind: the genres of sexualized advertising influencing an 18 years-old's self-perception.- New horizons of museum experiences: between physical and digital.- A comparison review of existing personal health management apps in the Portuguese health sector framework.- Iconography Design for digital applications developed for the elderly or senior user.- The contribution of the printed editorial object: Wrong Wrong magazine.- Vogue magazine cover pages during the pandemic - The drama of illustrations and fonts: A Semiotic analysis.
