South Korea''s Webtooniverse and the Digital Comic Revolution

This book investigates the meteoric rise of mobile webtoons-also known as webcomics-and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.

List of contents

List of Tables
List of Abbreviations
Chapter 1: Introducing Webtoons and the Expansion of Korea's Creative Industries
Chapter 2: Conceptualizing the Impact of Japanese Manga in Korea and the Pre-history of Webtoons
Chapter 3: Policy Intervention and the Formation of the Webtooniverse
Chapter 4: Daum and Naver: The Portals Underpinning Korea's Transnational Webtoon IP Engines
Chapter 5: Asia's New Titans of Paid Content: Second-generation Webtoon Platforms KakaoPage and Lezhin Comics
Chapter 6: Webtoons and Technological Innovation: Pushing the Envelope of the Webtooniverse
Chapter 7: The Branded Webtoon and its Soft Power Appeal
Chapter 8: K-pop Webtoons and the Transmedia-IP Nexus in the BTS Universe
Bibliography
Index

About the author

Brian Yecies is an Associate Professor at the University of Wollongong.
Aegyung Shim is a past Korea Foundation Postdoctoral Research Fellow at the Institute for Social Transformation Research (ISTR) at the University of Wollongong.

Summary

This book investigates the meteoric rise of mobile webtoons—also known as webcomics—and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.

Product details

• Authors: Ae-Gyung Shim, Shim Ae-Gyung, Brian Yecies, Brian Shim Yecies, Yecies Brian
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2022
• EAN: 9781538153383
• ISBN: 978-1-5381-5338-3
• No. of pages: 252
• Series: Media, Culture and Communication in Asia-Pacific Societies
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, Globalization, POLITICAL SCIENCE / Globalization, SOCIAL SCIENCE / Media Studies