Read more
This book has been written by author to high light his research interest and aptitude on customer's proclivity after purchasing care in their life .It is focusing on customer's interest, needs, desire, willingness and satisfactions after purchasing the car in their day today life. This book refers and indicates deeply about steady, constant and inconstant temperance of the customers in purchasing and after purchasing the care, variance and difference in their desire after purchasing the care is leading them to find out an innovative things and idea about deciding and determining about purchasing the care in an individual life. This study has been made by the author with an interest to bring out, highlight and reveal customer's opinion, suggestion, satisfaction and references on after purchasing cars. These ideas are known as feedback of the customers to invent ,design ,structure and make new types of car in the commercial market and also leads to reveal their public opinion to the management's knowledge's for avoid mistakes in manufacturing and rectify their wrong manufacturing ways.
About the author
The author is working as an assistant Professor in Department of Business Administration, Annamalai University, Annamalai Nagar, Chidambaram, Tamilnadu, India. Writing books, articles and publishing in various journals have been continuous hard work and habits of the author. His academic activities and career have been lauded by various scholar.
