Research Agenda for Place Branding

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.

Summary

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Product details

• Authors: Dominic Warnaby Medway
• Assisted by: John Byrom (Editor), Dominic Medway (Editor), Gary Warnaby (Editor)
• Publisher: Elgar, Edward
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2022
• EAN: 9781035306794
• ISBN: 978-1-0-3530679-4
• No. of pages: 352
• Series: Elgar Research Agendas
• Subject: Social sciences, law, business > Business > Advertising, marketing