Advertising on Trial - Consumer Activism and Corporate Public Relations in the 1930s

Klappentext It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged! modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Zusammenfassung Met with fierce political opposition from organized consumer movements! modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.

Product details

• Authors: Inger L. Stole
• Publisher: University Of Illinois Press
• Languages: English
• Product format: Hardback
• Released: 27.04.2006
• EAN: 9780252030598
• ISBN: 978-0-252-03059-8
• No. of pages: 312
• Dimensions: 159 mm x 235 mm x 25 mm
• Series: History of Communication; The History of Media and Communication
• Subjects: Humanities, art, music > History > Regional and national histories; Social sciences, law, business > Business > Advertising, marketing; Vereinigte Staaten von Amerika, USA, Amerikanische Geschichte, Zwischen den Weltkriegen (1919 bis 1939 n. Chr.), Konsum, Geschichte allgemein und Weltgeschichte