Learning Google Analytics - Creating Business Impact and Driving Insights

Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations.

About the author

Mark Edmondson is Senior Data Scientist at IIH Nordic A/S. He is also a Google Developer Expert for Google Analytics and Google Cloud, and has consulted for over 15 years helping global brands with their digital marketing strategy. He contributes to the digital marketing community through his blog and open source contributions, focusing on data science and engineering applications with digital marketing data. Mark has published several data activation proof of concepts over the years that have been popular within the digital marketing industry, including a web app to measure if certain events affected your data in a statistically significant way; using markov chains with Google Analytics data to predict where users will go so as to prefetch web resources and improve page load speed experience; and using streaming web analytics data to BigQuery to create real-time digital analytics dashboards.

Product details

• Authors: Mark Edmondson, Edmondson Mark
• Publisher: O'Reilly
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2022
• EAN: 9781098113087
• ISBN: 978-1-09-811308-7
• Dimensions: 182 mm x 250 mm x 18 mm
• Weight: 586 g
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Data Mining, Data Warehousing, Cloud Computing, MATHEMATICS / Complex Analysis, information architecture, Complex analysis, complex variables, Database design and theory, COMPUTERS / Data Science / Data Modeling & Design, COMPUTERS / Distributed Systems / Cloud Computing, COMPUTERS / Data Science / Data Warehousing, Database design & theory