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Amy LaMeyer, L. B. Martins, Lb Martins, Luis Bravo Martins, Martina Welkhoff, Samantha G Wolfe...
Metaversed
English · Paperback / Softback
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Description
Understand the coming metaverse--and discover how to look past the hype and harness the future of technology.
Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.
In the book, you'll understand:
* How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
* Legal and policy considerations necessary to build and maintain safe, shared digital spaces
* The economic and social impacts, including the potential for our digital lives to outlive our physical selves
* Actionable insights, so you can make the most out of the next digital revolution
Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.
List of contents
Acknowledgments xv
Foreword xvii
Part 1: Get Ready 1
Chapter 1: Predictions 3
Size Matters 6
The Debate 7
Working Definition 8
Forecasts and Theories 9
Trends 10
Characteristics 12
Plan Ahead 15
Notes 17
Part 2: Understanding 19
Chapter 2: Technologies 21
Web3 21
The Spatial Web 24
5G, IoT, and Edge Computing 26
Digital Twins 29
Cloud Computing 30
Headsets and Glasses 32
Artificial Intelligence and Machine Learning 34
Blockchain 35
Woven Together 36
Notes 37
Chapter 3: The Race Has Begun 41
Pioneers in Virtual Space 43
Labyrinth 43
Second Life 45
Gaming- Verse 46
Roblox 48
Minecraft 49
Fortnite 50
Online Worlds for Sale 53
Infrastructure 55
Interface 56
Big Tech and 3D Content 57
Applications and Experiences 58
Conclusion 59
Notes 60
Chapter 4: New Rules 65
Governments 65
Cryptocurrencies 66
Public Standards Organizations 69
Creators and Communities 71
Disruptors and Academia 74
Deep Tech Start- Ups 75
Universities 76
Notes 77
Contents ix
Part 3: Opportunities 83
Chapter 5: A Great Reset 85
Personal Impact 86
Interpersonal Impact 88
SDGs and the Metaverse 90
Notes 96
Chapter 6: Doing Business in the Metaverse 97
Persistent Wallets 98
Are You Tokenized? 101
Business Models 103
Hybrid Experience Economy 106
New Jobs in the Metaverse 108
Notes 110
Chapter 7: Digitalizing Humans 113
Definitions 115
Facts 116
Creation 117
Embodiment, Presence, and Identity 118
The Real Influence of Virtual Influencers 120
Industry Applications 123
The Issues 125
Notes 128
Chapter 8: Metaversed Markets 133
Industry Applications 134
Art and Performance 134
Advertising, PR, Marketing 139
Retail 146
Gaming 152
Entertainment 154
Production 155
Sports and Fitness 160
Automotive, Aviation, and Aerospace 162
Military 164
Healthcare 166
Hospitality and Tourism 171
Architecture and Real Estate 173
Manufacturing 175
Training and Education 178
New Opportunities 184
Notes 186
Part 4: Challenges 197
Chapter 9: Understanding Reality 199
Seeking New Frontiers 201
Post- Truths in the Metaverse 203
Assumptions 206
A Protocol and an Engine 210
Governance and Access 213
Notes 215
Chapter 10: Privacy and Safety in the Metaverse 219
Data Issues 222
Your Internet of Things 224
Security 227
Social and Emotional 228
Harassment 229
Digital Cloning 230
Hacking 230
Society 231
Children's Safety 232
Safety Controls 233
Notes 234
Chapter 11: New Rights and Regulations 237
Crypto Scams 238
New Medium and Platform Risks 241
Metaverse Dark Web 242
Challenges and Risks 242
Trust Across Worlds 243
Assess 245
About the author
LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association. SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.
Summary
Understand the coming metaverse--and discover how to look past the hype and harness the future of technology.
Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.
In the book, you'll understand:
* How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
* Legal and policy considerations necessary to build and maintain safe, shared digital spaces
* The economic and social impacts, including the potential for our digital lives to outlive our physical selves
* Actionable insights, so you can make the most out of the next digital revolution
Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.
Report
"Metaversed purveys not just the future of the Metaverse, but its real-world effects across industry verticals. Luis and Samantha have offered a detailed, thoroughly-researched account of the Metaverse to elucidate a tangible and cognisant analysis of the future spatial communications platform. Leaving behind the superfluous buzzwords and premature misjudgments so pervasive across news and media, the co-authors get to the foundational awareness of the Metaverse and its full potential to transform the global market -- and humanity -- as we know it."
--Demond Cureton, XR Today
"We absolutely loved Metaversed: See Beyond the Hype! The authors did an amazing job of conceptualizing the metaverse in a way that was easy to understand and accessible for readers, regardless of their background or experience with the metaverse. A must-read for anyone interested in the topic!"
--Jack Boreham, Metaverse Insider
"Metaversed is a guide to better address emerging technologies and help think through how to address the fundamental ethical issues in any kind of business."
--João Mesquita, ComputerWorld
"Martins and Wolfe have provided us with an expansive survey of possibilities that will left up to the reader to navigate and the broader XR community to build this future they imagine."
--Kent Bye, Voices of V
Product details
Authors | Amy LaMeyer, L. B. Martins, Lb Martins, Luis Bravo Martins, Martina Welkhoff, Samantha G Wolfe, Samantha G. Wolfe, Samantha G. Martins Wolfe |
Assisted by | Amy LaMeyer (Foreword), Martina Welkhoff (Foreword) |
Publisher | Wiley, John and Sons Ltd |
Languages | English |
Product format | Paperback / Softback |
Released | 25.10.2022 |
EAN | 9781119888581 |
ISBN | 978-1-119-88858-1 |
No. of pages | 352 |
Dimensions | 155 mm x 230 mm x 20 mm |
Subjects |
Natural sciences, medicine, IT, technology
> IT, data processing
> Data communication, networks
Social sciences, law, business > Business Internet, End-User Computing, Computer-Ratgeber, Allg. Internet, Internet General |
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