Read more
Create, manage, and measure innovationIn Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.The author explains how to: Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.
List of contents
Preface 11
Motivation for This Book 18
The Roots of Design Thinking 22
The History of Innovation Metrics 24
Why? How? What? 27
WHY Are Design Thinking & Innovation Metrics Important? 29
A Quick Read to Get Inspired 45
The 101s: Essentials of Design Thinking & Measuring 57
Design Thinking 101 60
The Design Thinking Paradigm 61
Facilitating Workshops 74
Working in Teams 82
Building Capabilities 88
Measuring Impact 97
Measuring 101 145
From Observations to Real Metrics 146
Defining and Applying Metrics 157
Defining the North Star Metric(s) 167
Working with Exploration Metrics 175
Selecting Exploitation Metrics 187
Measuring Creativity 197
Reflecting Measurements 211
Design Thinking Toolkit 103 Measuring Toolkit 223
Performance Measurements 201 256
OKRs and Beyond 258
The Roots of Measuring Objectives 260
Three Mindshifts Applying OKRs 264
Tips and Tricks for Implementing OKRs 271
Facilitating Performance Objectives 277
The Future of Design Thinking & Data-Driven Innovation 312
Creating Impact with Advanced Tools 314
Data-Driven Innovation 301 318
Design Thinking & Data Analytics 319
Applying the Hybrid Model 320
Design Thinking & Artificial Intelligence 335
Gaining Efficiency in Customer Interactions 336
OKR Toolkit 285
Design Thinking & Neuroscience 359
Transferring Brain Patterns into Value 360
A Final Word 376
Practitioner Voices 380
Index and Sources 382
Report
"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."
- Elvin Turner, best-selling innovation author, Be Less Zombie.
"Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!"
- Bill Fischer, Professor Innovation and Strategy, IMD Business School
"This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before."
- Jean-Paul Thommen, Professor Business and Management Studies, University of Zurich
"Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation."
- Roland Deiser, Chairman of the Center for the Future of Organization, The Drucker School of Management
