Marketing Management - DE

Marketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA & MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product & pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.

About the author

O Dr. Syeedun Nisa é professor assistente no Departamento de Gestão, Jamia Hamdard, Nova Deli, com quase duas décadas de experiência de ensino.É uma guia de investigação aprovada na sua Universidade, que é autora de trabalhos de investigação que foram publicados em revistas nacionais e internacionais de renome.

Product details

• Authors: Syeedun Nisa
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2022
• EAN: 9786204751818
• ISBN: 9786204751818
• No. of pages: 164
• Subject: Social sciences, law, business > Business > Management