Illustrated Guide to the Mass Communication Research Project

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

List of contents

Introduction Chapter 1 Getting Started Chapter 2 Finding a Research Topic You Like Chapter 3 Determining Your Research Approach Chapter 4 Thinking Ethically Chapter 5 Writing a Literature Review Chapter 6 Writing a Research Question and Hypothesis Chapter 7 Choosing a Research Method Chapter 8 The Results Chapter 9 Writing the Discussion Section Chapter 10 Formatting the Paper Chapter 11 Presenting Your Research

About the author

Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica University, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management and The Illustrated Guide to the Content Analysis Research Project.

Summary

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

Product details

• Authors: Patricia Swann, Patricia (Utica University Swann, Swann Patricia
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2022
• EAN: 9781032080758
• ISBN: 978-1-0-3208075-8
• No. of pages: 178
• Subjects: Social sciences, law, business > Media, communication > Communication science; Advertising, History, Media Studies, Economics, Market research, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Humanities, Communication Studies, Research methods: general