Pharmaceutical Marketing - A Practical Guide

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

List of contents

The Pharmaceutical Market. Marketing Strategy. Distribution Strategy. Pricing Strategy. Forecasting, Planning, Evaluating. Communications Strategy.

About the author

Dimitris Dogramatzis

Product details

• Authors: Dimitris Dogramatzis
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 01.10.2001
• EAN: 9781574911183
• ISBN: 978-1-57491-118-3
• No. of pages: 400
• Weight: 900 g
• Subjects: Natural sciences, medicine, IT, technology > Medicine > Non-clinical medicine; Medicine: general issues, SCIENCE / Chemistry / General, MEDICAL / Pharmacology, Biology, life sciences, Pharmaceutical technology, Pharmaceutical chemistry and technology, Medicine / Healthcare: general issues / topics