Video brand content and its impact on social media

This work, within the framework of social media marketing, focuses on the characteristics of brand content that have been explored in the literature as potential factors impacting consumer engagement, we will present the objectives, methodology and bibliometric analysis of the systematic literature review based on 44 articles to measure explanatory and moderating variables impacting consumer engagement on social media.

About the author

Ständiger Ausbilder am Amt für Berufsbildung und Arbeitsförderung in MARRAKECH-MAROC. Forschungsdoktorand an der Ecole Nationale de Commerce et de Gestion in SETTAT-MAROC.

Product details

• Authors: Soufiane EL MOKHTARI, Aboubakr Jeddioui, Smail Ouiddad
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2022
• EAN: 9786204706160
• ISBN: 9786204706160
• No. of pages: 60
• Subject: Social sciences, law, business > Business > Advertising, marketing