Fr. 28.50

Anything for a T-Shirt - Fred Lebow New York City Marathon, World s Greatest Footrace

English · Paperback / Softback

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Description

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Informationen zum Autor Ron Rubin is professor of political science at Borough of Manhattan Community College, City University of New York. He is the author of books about Rudolph Guiliani and about American foreign propaganda. Klappentext "Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards." So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts--and a vision--into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer. Zusammenfassung Fred Lebow was a dreamer! the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in American sports.

Product details

Authors Ron Rubin, Ron/ Burke Rubin
Publisher Syracuse University Press
 
Languages English
Product format Paperback / Softback
Released 31.10.2004
 
EAN 9780815608066
ISBN 978-0-8156-0806-6
No. of pages 232
Dimensions 222 mm x 229 mm x 19 mm
Series Sports and Entertainment
Sports and Entertainment (Pape
Sports and Entertainment
Sports and Entertainment (Pape
Subjects Guides > Sport > General, dictionaries, handbooks, yearbooks, history
Non-fiction book > Politics, society, business > Biographies, autobiographies

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