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The Rise Framework offers a fresh look at why businesses lose the prospects they should be winning and what to do about it; Doug Harrison outlines the ten mind traps that can drive customers away and provides clear action steps of how to counter them through The Rise Framework of Brand and Business building.
About the author
Doug Harrison has guided the branding and business strategy for hundreds of small;mid-size;and enterprise-size companies. He’s been recognized as Coca-Cola’s Vendor of the Year and a Finalist for Vendor of the Year with Microsoft;while still working to serve up to fifty luxury brands annually in partnership with American Express. Harrison has been an influential voice in the branding;messaging;and targeting of numerous household names;such as UnderArmour;The Ritz-Carlton;Starbucks;T-Mobile;Amazon;and Mercedes-Benz. In addition to writing
Afflicted;he has also co-authored two top-selling books on selling to affluent customers.
Summary
The Rise Framework offers a fresh look at why businesses lose the prospects they should be winning and what to do about it; Doug Harrison outlines the ten mind traps that can drive customers away and provides clear action steps of how to counter them through The Rise Framework of Brand and Business building.
Foreword
- Target brand agencies, leadership companies, and CMO’s
- Speak and direct trainings for Vistage, EO and YPO
- Utilize the thousands of email subscribers through Scale Smarter Partners
- Host online training classes with Silicon Slopes Academy
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
