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Informationen zum Autor David Meckin is Managing Director of Insight Financial Consulting. He is a Fellow of the Association of Chartered Certified Accountants, a Fellow of the Chartered Institute of Bankers and a Fellow of the Chartered Management Institute. He regularly delivers management workshops and presents at conferences to audiences from around the globe. He also coaches senior executives in a variety of organisations and is regularly called upon to assess the business and financial acumen of prospective CEOs. Clients, past and present, include numerous FTSE 100 and FTSE 250 companies, along with many leading international brands. Klappentext Forget the idea that financial management is complicated. This book will show you how to make financially sound business decisions using just four numbers - and fast. Finance for non-financial managers - succeed with just four numbers. Finance doesn't have to be complicated. This book shows you how to make better, faster, financially sound business decisions using just four numbers. Effective financial management is at the heart of every successful business but it can seem impenetrable to the non-financial manager; littered with spreadsheets, inexplicable charts and intricate formulae, all washed down with swathes of unintelligible jargon. In reality, successful financial management is all about the management of just these four figures. Knowing what these four figures are, how they relate to each other and most importantly, how they can be managed, is the key to financial success. This is what David Meckin calls 'the 4 figure trick'. Almost every major business failure can be pinned down to the ineffective management of at least one of these critical figures. Focusing on just four figures not only makes the world of financial management more accessible to the non-financial manager, it also greatly simplifies the decision-making process. Full of step-by-step guides, examples and illustrations, The 4 Figure Trick reveals a variety of practical managerial strategies that can significantly enhance the financial performance of any business. -- Vorwort An easy guide for anyone who wants to understand corporate and business finance in jargon-free language Zusammenfassung Find out how to hold your own with the accountants. The principles of business finance aren't complicated. Every business is driven by just four figures. Knowing what these four figures are, how they relate to each other and (most importantly) how they can be managed, is the key to understanding the finances of any organisation. Quickly learn how to get to grips with the accounts of any business. The 4 Figure Trick will show you how, in under one minute, to ascertain whether any business is a success or not and how, in less than five minutes, to identify all its core strengths and weaknesses. Discover the formula for financial success and the practical steps any business can take to enhance financial performance. ...
