Fr. 52.50

Macrame - The Power of Knots

English · Paperback / Softback

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Description

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Macrame for beginners just got even easier! Learn how to do macrame! Books to creatively express yourself with Macrame knots and other basic knots are just what you need!

List of contents










Contents
Intro to Macramé

Why Macramé?

Materials & Tools

Macramé Common Questions & Answers

Macramé Basic Knots

Macramé Patterns & Projects

15 Patterns for Novice Artists

15 Patterns for Competent Artists

15 Patterns for Expert Artists

Acknowledgment

About the Author


About the author

Nghi Ho is a successful self-taught Macramé artist and content creator. As a kid, she was amazed by how using your hands and a bit of creativity one could create something beautiful. One of her fondest memories as a child is making lanterns for the Mid-Autumn festival.
Nghi followed her passion and received her bachelor's degree in Fashion Design. After graduating, she got a job as a graphic designer. She then decided to become a freelancer, in order to have more artistic freedom, and to be able to choose projects she was really passionate about. After a while Nghi began to show interest in other types of digital businesses. She’s self-taught in basic coding/programming, recording/editing content, image compositions, web development, and building a social media presence.
It took Nghi a while to learn the art of Macramé. And during that time, at some point, she got frustrated with some of the options available to do so. It was then, when she decided to give it a try and began creating her own content. She has built herself a presence in the online Macramé community, and uses platforms like Instagram, YouTube, and TikTok to inspire others to take on Macramé. She creates easy to follow tutorials with the goal to spark people's creativity as well as artistic self-expression. Apart from creating content and managing her social media channels, Nghi has developed her own brand of Macramé supplies, Miss Knottie Macrame. Her online store has allowed people from all over the world to get everything they need to start tying knots.

Summary

Macrame for beginners just got even easier! Learn how to do macrame! Books to creatively express yourself with Macrame knots and other basic knots are just what you need!

Foreword


  • Owner of e-commerce store with more than 5k visits a month; 40k+ online store sessions

  • Customers and fan base include people with basic macrame knowledge, older women who dabbled in macrame in the 70s, and craft/DIY enthusiasts


Social Media
  • Followers

    • YT: 33.8k

    • IG: 290k

    • Pinterest: 10.1k monthly views

  • Age

    • 25 - 34: 38.8%

    • 35 - 44: 24.8%

    • 18 - 24: 14.9%

  • Gender

    • Women: 79.8%

    • Men: 20.2%

  • Top Locations: United States, Brazil, Germany, India, United Kingdom, Argentina, Turkey, Iran


Mini Marketing Plan
  • Create promotional videos for the book on YouTube and several YouTube Shorts

  • Promotional segment referencing the book in all new YouTube + Instagram tutorials

  • Link to directly buy the book in YouTube + Instagram description

  • Pin a comment promoting the book in new uploads’ comment section

  • Creating feed posts, reels and stories about the book on Instagram

  • Create giveaways and traded promotions in IG and YT

  • Cross market with other Macramé artists who have a lot of followers worldwide


Product details

Authors Nghi Ho
Publisher Ingram Publishers Services
 
Languages English
Product format Paperback / Softback
Released 09.05.2023
 
EAN 9781684811083
ISBN 978-1-68481-108-3
No. of pages 212
Dimensions 203 mm x 254 mm x 13 mm
Weight 800 g
Illustrations color photographs throughout, Illustrationen, nicht spezifiziert
Subjects Guides > Hobby, home > Creative design

CRAFTS & HOBBIES / General, Handicrafts, decorative arts & crafts, CRAFTS & HOBBIES / Quilts & Quilting, CRAFTS & HOBBIES / Reference, Ropework, knots and macramé, Needlework & fabric crafts, Needlework and fabric crafts, CRAFTS & HOBBIES / Holiday & Seasonal, CRAFTS & HOBBIES / Ribbon Work

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