Fr. 25.90

Upside - Profiting from the Profound Demographic Shifts Ahead

English · Paperback / Softback

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Description

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Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other generations, and how each is impacting markets and economies in their own unique way.

About the author

Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.

Summary

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you?
Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers.
In Upside, you will find out:

  • What each age cohort is likely to buy both now and in the future
  • What sectors are likely to grow or lag
  • How profits dovetail with consumer numbers
  • How to make sense of the numbers to chart your own path
Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

Product details

Authors Kenneth Gronbach
Publisher Harper Collins (US)
 
Languages English
Product format Paperback / Softback
Released 06.09.2022
 
EAN 9781400242702
ISBN 978-1-4002-4270-2
No. of pages 288
Dimensions 152 mm x 230 mm x 25 mm
Weight 317 g
Assisted by M.J. Moye
Subjects Social sciences, law, business > Business > Miscellaneous

Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Consumer Behavior, SOCIAL SCIENCE / Anthropology / Cultural & Social

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