Fr. 240.00

Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor

Measurement and Research Methods in International Marketing

English · Hardback

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Description

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

Product details

Assisted by	Marko Sarstedt (Editor), Manfred Schwaiger (Editor), Charles R. Taylor (Editor)
Publisher	Emerald Group Publishing Limited

Languages	English
Product format	Hardback
Released	23.08.2011

EAN	9781780520940
ISBN	978-1-78052-094-0
No. of pages	252
Dimensions	161 mm x 240 mm x 18 mm
Weight	546 g
Series	Advances in International Marketing
Subject	Social sciences, law, business > Business > Miscellaneous

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