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Sound evaluation of academic programs is vital. It drives the cost and affordability of higher education. These evaluations determine whether graduates are ready to work, sustain our society, and hand down our culture.
Start, Stop, or Grow? describes how to collect and interpret data on program markets and economics. It highlights common errors and how to fix them. It recognizes that program evaluation still requires judgment and recommends a process that is inclusive, data-informed, and fast enough to keep up with changes in knowledge, technology, society, and the economy.
This book gives academic leaders, trustees, and legislators a roadmap for wiser, more successful choices to ensure universities deliver the education required to advance knowledge and better our society.
List of contents
Forward
Introduction
Chapter 1 - Academic Program Evaluation: Overview
Chapter 2 - Defining Your Market
Chapter 3 - Understanding Student Demand
Chapter 4 - Employment Metrics That Matter
Chapter 5 - Competitive Intensity And Market Saturation
Chapter 6 - Program Economics
Chapter 7 - Curricular Efficiency
Chapter 8 - Program Planning, Evaluation And Management
Chapter 9 - Gray Academic Program Portfolio Strategy
Conclusion
About the author
ROBERT GRAY ATKINS (Bob) is the CEO and founder of Gray Associates, a higher-education data, software, and analytics provider. Bob led Gray's development of software and facilitated processes to help institutions make timely, inclusive, data-informed program decisions. He has led dozens of academic program evaluation workshops, helping institutions across the US improve their academic program portfolios.is work has led to millions of dollars in new program growth. Bob is an avid saltwater fly fisherman. He and his wife, Ellen, enjoy traveling around the world to catch new species-and release them back to the sea. Bob and Ellen live in Concord, Massachusetts. They have three children and a one-year-old granddaughter, Molly.
Summary
Sound evaluation of academic programs is vital. It drives the cost and affordability of higher education. These evaluations determine whether graduates are ready to work, sustain our society, and hand down our culture.
Start, Stop, or Grow? describes how to collect and interpret data on program markets and economics. It highlights common errors and how to fix them. It recognizes that program evaluation still requires judgment and recommends a process that is inclusive, data-informed, and fast enough to keep up with changes in knowledge, technology, society, and the economy.
This book gives academic leaders, trustees, and legislators a roadmap for wiser, more successful choices to ensure universities deliver the education required to advance knowledge and better our society.
