Read more
This volumes has multidisciplinary Indian case studies from different areas of managment like finance, human resource management, marketing, and strategic operations management.
List of contents
- 1: The Culture Vs Strategy
- 2: Power Play and Ethics
- 3: Beyond the Bootstrap
- 4: Starbuks:The 'Coffee House' Expert
- 5: Great Thought: Difficult For Business
- 6: Turmoil in the Banking Landscape
- 7: Information Technology and Banking Industry
- 8: ING Vysya Bank Vs Kotak Mahindra Bank
- 9: The Ghost of NPAs
- 10: Innovation and the Entrepreneurial Urge
- 11: Chasing the 'Long Tail'
- 12: The Price of Owning a Big Cat
- 13: Liar, Liar: Is Apple on Fire?
- 14: The Indian Telecom Distress
- 15: Who Created the Mess?
- 16: Coca-Cola: Taste the Controversy
- 17: Holding On and Letting It Go
- 18: Microsoft's Acquisition of Nokia
- 19: The Pains of Separation
- 20: What Went Wrong With Nestle's Maggi
About the author
Dr. V. P. Pawar is Director, Audyogik Shikshan Mandal (ASM), Pune. He holds a Ph.D in Computer Science and also an MBA. Dr. Pawar is the recipient of more than forty national and international patents, and has been conferred fellowships from Department of Science and Technology, Government of India, University Grants Commission, University of Cambridge, and Microsoft Corporation.
Dr. Bhagyashree Kunte is Associate Professor, Audyogik Shikshan Mandal (ASM), Pune. She holds a Ph.D in Financial Management from Savitribai Phule Pune University. Dr. Kunte has nearly fifteen years of industry experience, and exposure to managerial finance and project financing in several Indian companies of repute.
Dr. Srinivas Tumuluri is Assistant Professor, Audyogik Shikshan Mandal (ASM), Pune. He has nearly twenty-five years of industry experience in financial management and strategic finance. Dr. Tumuluri has presented several research papers at national and international conferences, and has designed and developed business case studies on investment banking, asset management, and taxation.
Summary
This volumes has multidisciplinary Indian case studies from different areas of managment like finance, human resource management, marketing, and strategic operations management.
