Indian Business Case Studies Volume IV

This volumes has multidisciplinary Indian case studies from different areas of managment like finance, human resource management, marketing, and strategic operations management.

List of contents

• 1: Contract Labour


• 2: Maruti's Sanjeevani


• 3: Bridging the Skill Gap in the Generation and Technology


• 4: Motivating Through Uncertainty


• 5: An Elephantine Exercise


• 6: Wrong Signals for FDI Climate


• 7: One Nation One Tax


• 8: Economics, Markets, Public Life, and Regulators


• 9: The Candy Lounge


• 10: From Rags To Riches


• 11: Racing To Deliver


• 12: Collapse of an Empire


• 13: A Good Strategy for Growth


• 14: Transformative Turnaround Strategy


• 15: One Versus Many


• 16: E-Mobility: From the Current to the Future


• 17: What Really Went Wrong With Snapdeal?


• 18: The BSNL Saga


• 19: Future of the 'Future Group'


• 20: ITC at Crossroads

About the author

Dr Priti Pachpande is on the ASM Group's Board of Trustees. With more than seventeen years experience, she teaches Marketing Management to MBA students.

Dr. Sham Bachhav is Professor of Marketing and Suppy Chain Management, ASM Group of Institute. He completed his Ph.D in Marketing Management from Savitribai Phule Pune University and authored a textbook on Operations and Supply Chain Management for undergraduate students of Pune University.

Summary

This volumes has multidisciplinary Indian case studies from different areas of managment like finance, human resource management, marketing, and strategic operations management.

Product details

• Authors: Sham Bachhav, Sham (Professor Bachhav, Priti Pachpande, Priti (Professor Pachpande
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2022
• EAN: 9780192869401
• ISBN: 978-0-19-286940-1
• No. of pages: 194
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, Business studies: general, business strategy, Management & management techniques, Management and management techniques