TRADEMARK DILUTION - The Protection of Reputed Trademarks Beyond Likelihood of Confusion

About the author

Amir Friedman, is an intellectual property attorney from Israel who has been practising, teaching and engaging in the intellectual property sphere, with exciding expertise in trademark law, during the last 25 years.
The author's previous publications include Trademark Law (3 editions), Patent Law and various articles in the intellectual property domain.

Summary

The Protection of Reputed Trademarks Beyond Likelihood of Confusion. The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs. The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company

Product details

• Authors: AMIR FRIEDMAN
• Publisher: Austin Macauley Publishers
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2022
• EAN: 9781528926843
• ISBN: 978-1-5289-2684-3
• No. of pages: 278
• Dimensions: 234 mm x 196 mm x 32 mm
• Weight: 476 g
• Illustrations: 0
• Subjects: Guides > Law, job, finance > Family law; Social sciences, law, business > Law > Mercantile and commercial law