Imperial Persuaders - Images of Africa and Asia in British Advertising

Informationen zum Autor Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire Klappentext The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. Inhaltsverzeichnis AcknowledgementsList of Illustrations1. Advertising and colonial discourse2. Soap advertising, the trader as civiliser and the scramble for Africa3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer4. Tea advertising and its ideological support for vertical control over production5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype6. Corporate advertising, decolonisation and the transition to neo-colonialism7. ConclusionBibliographyIndex

Product details

• Authors: Anandi Ramamurthy, Dr Anandi Ramamurthy
• Publisher: Manchester University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 21.08.2003
• EAN: 9780719063794
• ISBN: 978-0-7190-6379-4
• No. of pages: 256
• Series: Studies in Imperialism (Paperb; Studies in Imperialism
• Subjects: Humanities, art, music > History > Regional and national histories; Non-fiction book > Politics, society, business > Politics; Social sciences, law, business > Business > Individual industrial sectors, branches; Advertising, Modern history to 20th century: c 1700 to c 1900, Ethnic Studies, Cultural Studies, European History, Asia, 20th Century, BUSINESS & ECONOMICS / Advertising & Promotion, POLITICAL SCIENCE / Colonialism & Post-Colonialism, Africa, 20th century history: c 1900 to c 2000, HISTORY / Europe / Great Britain / Georgian Era (1714-1837), SOCIAL SCIENCE / Anthropology / Cultural & Social, HISTORY / Europe / Great Britain / 20th Century, DESIGN / Graphic Arts / Commercial & Corporate, HISTORY / Europe / Great Britain / Victorian Era (1837-1901), c 1800 to c 1900, 19th century, c 1800 to c 1899, 20th century, c 1900 to c 1999, Colonialism & imperialism, 18th century, c 1700 to c 1799, British & Irish history, United Kingdom, Great Britain, Colonialism and imperialism, Illustration & commercial art, Illustration and commercial art, SOCIAL SCIENCE / Cultural & Ethnic Studies / General, SOCIAL SCIENCE / Cultural & Ethnic Studies / African Studies