Twitter Marketing for Dummies

Informationen zum Autor Kyle Lacy is principal at MindFrame! a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog! www.kylelacy.com! has been included among the AdAge Power 150 marketing blogs. Klappentext 100!000!000 people are tweeting. Get them talking about your product or service!Twitter is the fastest-growing social networking service. Now it's at the forefront of the customer experience! where customers sell to each other. This book! fully updated with new Twitter features and capabilities! is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.* Twitter 101 - start here to learn how to sign up! create an account! write your business bio! and find people to follow* Planning your strategy - identify your market! decide how to offer value to your customers! and craft your message* Making it work - use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics* Tweet and retweet - learn the secrets of getting your followers to retweet your interesting! entertaining messages* Content them with content - humanize your tweets with quality content that develops your brand story and moves beyond selling* Dominate offline too - improve customer service! selectively promote deals! and become a thought leader in your industry* Be nice - make points with proper Twitter etiquetteOpen the book and find:* How Twitter works to boost your business* Strategy details you should consider* Advice on finding your Twitter evangelists* Hints for writing tweets people want to read* How to use third-party Twitter applications* Twitter dos and don'ts* Tips on using Twitter keywords* Great marketing ideas from real Twitter usersLearn to:* Use Twitter to communicate with your customers* Maximize your Twitter presence with unique tools* Build your network and use it to spread your message* Measure your success Zusammenfassung Get the latest tweets! tools! tips! and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day! Twitter poses a plethora of marketing possibilities. Inhaltsverzeichnis Introduction.Part I: The Future of Twitter in Business.Chapter 1: I Tweet! You Tweet! We All Tweet: Twitter and Your Business.Chapter 2: Getting Started with Twitter.Part II: Building and Implementing Your Twitter Marketing Road Map.Chapter 3: Combining New and Old Media Marketing.Chapter 4: Planning Your Twitter Marketing Strategy.Chapter 5: Being Productive with Your Twitter Marketing Plan.Chapter 6: Measuring the Success of Your Marketing Plan.Part III: Devising Online Strategies for Twitter Marketing Domination.Chapter 7: Building Your Personal Twitter Tribe.Chapter 8: Leveraging Your Twitter Tribe.Chapter 9: Reaching Your Customers.Chapter 10: Creating Quality Content on Twitter.Part IV: Implementing Twitter Strategies for Offline Marketing Domination.Chapter 11: Promoting to Attract Sales Leads.Chapter 12: Improving Your Customer Service.Chapter 13: Relating to the Public.Chapter 14: Building Thought Leadership on Twitter.Part V: The Part of Tens.Chapter 15: Ten Do's on Twitter.Chapter 16: Ten Don'ts on Twitter.Chapter 17: Ten Thought Leaders on Twitter.Chapter 18: Ten Tools for Twitter Productivity.Part VI: Appendixes.Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less.Appendix B: The Best Twitter Applications and Support Sites.Index. ...

List of contents

Introduction 1

Part I: The Future of Twitter in Business 7

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9

Chapter 2: Getting Started with Twitter 19

Part II: Building and Implementing Your Twitter Marketing Road Map 39

Chapter 3: Combining New and Old Media Marketing 41

Chapter 4: Planning Your Twitter Marketing Strategy 59

Chapter 5: Being Productive with Your Twitter Marketing Plan 73

Chapter 6: Measuring the Success of Your Marketing Plan 91

Part III: Devising Online Strategies for Twitter Marketing Domination 121

Chapter 7: Building Your Personal Twitter Tribe 123

Chapter 8: Leveraging Your Twitter Tribe 139

Chapter 9: Reaching Your Customers 155

Chapter 10: Creating Quality Content on Twitter 175

Part IV: Implementing Twitter Strategies for Offline Marketing Domination 191

Chapter 11: Promoting to Attract Sales Leads 193

Chapter 12: Improving Your Customer Service 211

Chapter 13: Relating to the Public 229

Chapter 14: Building Thought Leadership on Twitter 247

Part V: The Part of Tens 261

Chapter 15: Ten Do's on Twitter 263

Chapter 16: Ten Don'ts on Twitter 267

Chapter 17: Ten Thought Leaders on Twitter 273

Chapter 18: Ten Tools for Twitter Productivity 279

Part VI: Appendixes 285

Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287

Appendix B: The Best Twitter Applications and Support Sites 295

Index 301

Product details

• Authors: Kyle Lacy
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 18.03.2011
• EAN: 9780470930571
• ISBN: 978-0-470-93057-1
• No. of pages: 336
• Series: For Dummies
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; Social sciences, law, business > Business > Advertising, marketing