Public Opinion

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.

List of contents

Introduction
Problems of Public Opinion
Conceptualizing the Public
Conceptualizing Opinions
Conceptualizing Public Opinion Processes

Summary

'Price's introduction to public opinion shows that it is possible to add something interesting and distinctive at the same time as introducing neophytes to a new concept.... The issues raised are not new, but they are relevant, and rarely presented in such a concise and accessible way' Irish Communications Review

Product details

• Authors: Vincent Price, Vincent E. Price, Price Vincent E.
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 22.07.1992
• EAN: 9780803940239
• ISBN: 978-0-8039-4023-9
• No. of pages: 120
• Series: Communication Concepts; Communication Concepts
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Social sciences, law, business > Political science > Political science and political education; SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Mass Communication, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling