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A DIGITAL WORLD OPENS UP NEW OPPORTUNITIES FOR SMBS WHAT AM I KNOWN FOR? An Introduction to Brand Strategy WHO ARE MY CUSTOMERS? Understanding Your Clients' Needs HOW DO I SERVE MY CUSTOMERS? Talking about Your Service DO I NEED A WEBSITE? The Basis for an Efficient Digital Presence HOW CAN MY CUSTOMERS FIND ME? Being Present Anytime, Anywhere with Actual Data HOW CAN MY CUSTOMERS BUY MY STUFF? Opening Your Business Online HOW DO I TALK TO MY CUSTOMERS? Taking Advantage of Carefully Selected Channels HOW TO TAKE THE MOST ADVANTAGE OF SOCIAL MEDIA Your Communication Strategy on Different Channels A PATH FORWARD FOR THE GROWING BUSINESS Finding a Suitable Partner to Be Successful TERMS TO KNOW ABOUT THE AUTHOR
List of contents
A DIGITAL WORLD OPENS UP NEW OPPORTUNITIES FOR SMBS WHAT AM I KNOWN FOR? An Introduction to Brand Strategy WHO ARE MY CUSTOMERS? Understanding Your Clients' Needs HOW DO I SERVE MY CUSTOMERS? Talking about Your Service DO I NEED A WEBSITE? The Basis for an Efficient Digital Presence HOW CAN MY CUSTOMERS FIND ME? Being Present Anytime, Anywhere with Actual Data HOW CAN MY CUSTOMERS BUY MY STUFF? Opening Your Business Online HOW DO I TALK TO MY CUSTOMERS? Taking Advantage of Carefully Selected Channels HOW TO TAKE THE MOST ADVANTAGE OF SOCIAL MEDIA Your Communication Strategy on Different Channels A PATH FORWARD FOR THE GROWING BUSINESS Finding a Suitable Partner to Be Successful TERMS TO KNOW ABOUT THE AUTHOR
About the author
JON MARTINSEN is the CEO of FCR Media Group, an international group of digital media companies that specializes in marketing for small- and medium-size businesses. His work with international clients has allowed him to experience many cultures and understand the common problems that such businesses face. Over his career, he has worked in IT, finance, operations, business development, sales, marketing, and general/executive management, so he has a 360-degree view of how the various parts of a business work-and how they need to work together to develop effective marketing efforts.
