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Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption.
List of contents
Chapter - 00: Introduction; Chapter - 01: Emerging technologies; Chapter - 02: Disruptive and emerging technology - The brutal truth; Chapter - 03: The forecasting fallacy; Chapter - 04: The TBD framework: an introduction; Chapter - 05: Complex TBD; Chapter - 06: How to get sign-off; Chapter - 07: Open business and innovation; Chapter - 08: What to look out for; Chapter - 09: Dis-innovation; Chapter - 10: Web 3.0 - The opportunities.and issues; Chapter - 11: The Metaverse - A truly disruptive technology?; Chapter - 12: Disruption and the newer generations; Chapter - 13: The Future of TBD and disruptive technologies
About the author
Paul Armstrong, currently running his own private emerging technology advisory, TBD Group/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.
Paul Armstrong is an in-demand speaker on emerging technologies, big tech platforms and strategy. He regularly advises brands like Coca-Cola, Meta, Experian, Sony Music, P&G, PwC and technology start-ups. Paul contributes to multiple outlets including The Guardian, Cool Hunting and Forbes and is a trusted source for the likes of the Financial Times, Wall Street Journal, BBC, and CNN.
Summary
Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption.
