E-Commerce Growth Strategy - A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

List of contents

Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core - the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building - why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance - what you should know and an overview for growth; Chapter - 17: Tracking success - team makeup and key metrics; Chapter - 18: Develop your growth roadmap;

About the author

Kunle Campbell

Product details

• Authors: Kunle Campbell
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.08.2023
• EAN: 9781398608009
• ISBN: 978-1-3986-0800-9
• No. of pages: 336
• Dimensions: 164 mm x 242 mm x 30 mm
• Weight: 785 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, E-commerce: business aspects, Sales & marketing management, business strategy, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management