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**Winner of the 2023 Skystone Partners Research Prize from the Association of Fundraising Professionals (AFP).
This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors' giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book's many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.
List of contents
1. Fundraising for Academicians.- 2. Historical Perspectives on Academic Fundraising.- 3. Language Matters.- 4. Tenets of Operational Effectiveness.- 5. Understanding Donor Motivation.- 6. Applying the Identification Model.- 7. Engaging Potential Donors.- 8. Narrow Your Universe.- 9. The Annual Development Plan.- 10. Engaging Partners.- 11. Align Your Strategic Plan.- 12. Campaigns.- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause.- 15. Don't Fear Fundraising.
About the author
Aaron Conley is a faculty member of The Fund Raising School in the Indiana University Lilly Family School of Philanthropy at IUPUI, USA, and founder of the consulting practice, Academic Advancement Partners.
Genevieve G. Shaker is Associate Professor of Philanthropic Studies in the Indiana University Lilly Family School of Philanthropy and faculty member of The Fund Raising School at IUPUI, USA. She was named the 2015 Association of Fundraising Professionals' Emerging Scholar.
