Mass Marketing of Politics - Democracy in an Age of Manufactured Images

Klappentext The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies. Zusammenfassung Mass Marketing of Politics Inhaltsverzeichnis Introduction The Impact of Marketing on Democracy From Party Politics to Mass Marketing The ABCs of Marketing The Information Highway Strategy The Art of Crafting an Image The Permanent Campaign The Solution

Product details

• Authors: Bruce I Newman, Bruce I. Newman
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 23.08.1999
• EAN: 9780761909590
• ISBN: 978-0-7619-0959-0
• No. of pages: 184
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Social sciences, law, business > Political science > Political science and political education