Assembled in Japan - Electrical Goods and the Making of the Japanese Consumer

"Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories."—David E. Nye, author of Consuming Power

List of contents

List of Illustrations 
List of Tables 
Acknowledgments 
Introduction
1 Electrifying Japan:Techno-Nationalism and the Rise of the Mass Society 
2 Reenvisioning Japan 
3 The Vision of America:Bringing Television to Japan 
4 The Technologies of Desire 
5 Creating the "Bright Life" 
6 Nimble Fingers: The Story of the Transistor Radio 
Conclusion 
Appendix: Tables 
Notes 
Bibliography 
Index 
 

About the author

Simon Partner is Assistant Professor of History at Duke University and author of Saying Yes to Japanese Investment (1992) and Mergers and Acquisitions Manual (1991).

Summary

Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.

Product details

• Authors: Simon Partner, Partner Simon
• Publisher: University Of California Press
• Languages: English
• Product format: Paperback / Softback
• Released: 05.01.2000
• EAN: 9780520219397
• ISBN: 978-0-520-21939-7
• No. of pages: 317
• Subjects: Humanities, art, music > History > Regional and national histories; Social sciences, law, business > Business > Business administration; SOCIAL SCIENCE / General, BUSINESS & ECONOMICS / Economic History, POLITICAL SCIENCE / Labor & Industrial Relations, Family & health, Economic history, Trade Unions, Society and culture: general, Industrial arbitration and negotiation