Fr. 210.00

Trust and Digital Business - Theory and Practice

English · Hardback

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Description

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Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business.


List of contents










THEORY OF TRUST   1. Building Digital Trust in Business   2. Measuring and Applying Trust in Business   3. Trust, Strategic Leadership, and Digital Transformation   4. Intuition and Digital Trust in Virtual Organizations: Towards Digital Intuition   5. The Role of Trust and Cooperation in Virtual Teams   6. Fake News as a Threat to Digital Trust in the Workplace   7. Understanding the Impact of Entrepreneurial Ecosystem Interactions on Innovative Capabilities: Towards a Conceptual Framework   APPLICATION OF TRUST THEORY   8. Digital Innovation Trust in Small Business: The Case of COVID-19 Pandemic   9. Building Digital Trust by Communicating Environmental, Social and Governance Activities   10. Seniors' Trust in e-Commerce   11. Digital Trust in the Hotel Industry - an International Customer/Supplier Perspective   12. Digital and Green Trust in the Agri-Food Business   13. Consumer Trust and Food Purchase Decisions in Poland   14. Digitization and Public Trust in Health System during COVID Pandemic   15. Trust of Traffic Participants in Modern Telematics Solutions in Transport   16. The Role of Digital Technology in Trust-Building and Perception of Agriculture by Consumers   17. Digital Finance Technology in Trust Creation Among Customers   18. Digital Trust in the Workplace: Testing on the Chinese, German, United States samples   19. Examining the Role of Trust in the Usage of Mobile Banking Services: An Empirical Investigation from Poland   20. Exploring Digital Trust in the Food Supply Chain in a Worldwide Sample

About the author

Joanna Paliszkiewicz is a professor at the Warsaw University of Life Sciences, Poland and director of the Management Institute.
Kuanchin Chen is the director of Center for Business Analytics, a professor of Computer Information Systems, and John W. Snyder Faculty Fellow at Western Michigan University, USA.
Markus A. Launer is a professor of Business Administration and Service Management at the Ostfalia University of Applied Sciences, Germany.

Summary

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business.

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