Fr. 59.50

Protecting the Brand - Busting the Bootlegs

English · Hardback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

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Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.
This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation.
Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.

About the author










Peter Hlavnicka is a founder/CEO of Phi Ventures Pte. Ltd. as well as Venture Partner at R3i Ventures Pte. Ltd. based in Singapore and is specializing in deeptech and medtech, global IP commercialization, compliance, brand protection, and supply chain security. Previously as Director Brand Protections APAC at Fitbit, Director Pricing at Blackberry Ltd., Director IP Protection and Enforcement at Dolby Laboratories, Grey Market and Anti-counterfeiting at Nortel Networks; he led global IP protection and IP licensing efforts and also served as President and Treasurer of AGMA Global.

Product details

Authors Peter Hlavnicka, Anthony M. Keats
Publisher Business Expert Press
 
Languages English
Product format Hardback
Released 30.04.2022
 
EAN 9781637422885
ISBN 978-1-63742-288-5
No. of pages 446
Dimensions 157 mm x 235 mm x 28 mm
Weight 792 g
Subject Social sciences, law, business > Business > Miscellaneous

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