Navigating Nationalism in Global Enterprise - A Century of Indo-German Business Relations

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

List of contents

List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.

About the author

Christina Lubinski is Professor of Business History at Copenhagen Business School. Her previous publications include The Routledge Companion to the Makers of Global Business (2020) and Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (2013). She was awarded the Henrietta Larson (2015) and Oxford Journals Article Prize (2013).

Summary

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Foreword

Reveals how nationalism shapes global business strategy with a focus on the historical example of German firms in India.

Product details

• Authors: Christina Lubinski, Christina (Copenhagen Business School) Lubinski, Lubinski Christina
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 30.11.2022
• EAN: 9781316511282
• ISBN: 978-1-316-51128-2
• No. of pages: 300
• Series: Cambridge Studies in the Emergence of Global Enterprise; Cambridge Studies in the Emerg
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Economic History, 20th Century, HISTORY / Asia / General, Nationalism, 20th century history: c 1900 to c 2000, 20th century, c 1900 to c 1999, Economic history, Asian History