AI Changes the Rules of the Game - Rethinking Business Models, Customer Relationship and Products

Artificial intelligence is on everyone's lips in business, but only very few companies know what it is and how they could use AI to build new business areas. This book is about precisely that. The authors come directly from AI projects they have done with their clients. Benefit from this know-how to be successful with AI: - Fundamental understanding of the possibilities of Artificial Intelligence - Process model for developing AI applications - Impact assessment on processes and business models in different industries through AI - Application scenarios for customer processes from communication to administration - Application scenarios for the support of mobile processes. The book contains concrete, realisable use cases for manufacturing and service providers. Let it inspire you to develop and market your elegant solutions.

About the author

Volker Gruhn is a Professor of Practical Computer Science, particularly Software Engineering, at the Faculty of Economics at the University of Duisburg-Essen. He is also chairman of the supervisory board of adesso SE in Dortmund.

Summary

Artificial intelligence is on everyone's lips in business, but only very few companies know what it is and how they could use AI to build new business areas.
This book is about precisely that. The authors come directly from AI projects they have done with their clients.
Benefit from this know-how to be successful with AI:
- Fundamental understanding of the possibilities of Artificial Intelligence
- Process model for developing AI applications
- Impact assessment on processes and business models in different industries through AI
- Application scenarios for customer processes from communication to administration
- Application scenarios for the support of mobile processes.
The book contains concrete, realisable use cases for manufacturing and service providers. Let it inspire you to develop and market your elegant solutions.

Product details

• Authors: Volker Gruhn, Andreas Hayn
• Publisher: Hanser Fachbuchverlag
• Languages: English
• Product format: Hardback
• Released: 13.05.2022
• EAN: 9783446471818
• ISBN: 978-3-446-47181-8
• No. of pages: 352
• Dimensions: 172 mm x 248 mm x 26 mm
• Weight: 921 g
• Illustrations: In full color
• Subjects: Social sciences, law, business > Business > Management; Disruptive Innovation, Datenerfassung und -analyse, Medicine, Artificial Intelligence, Customer Experience, Computeranwendungen in Industrie und Technologie, Chatbots, Smart Data, Public Administration, digitalisation, Retail, Manufacturing, Management und Prozesse, Business Models, AIaaS, Mobile Application, Incurance, AI as a Service, Customer Relationship, Financial Sector, AI applications, Energy Industry