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- Zac has a thriving online presence as a vegan cook ¬- at the time of writing, he has over 46k followers on Instagram, over 50k on TikTok (and almost 2 million likes), 13.3k likes on Facebook, and is the current Food Editor for Plant Based News and the Editor for PBNFood.- Zac''s incredibly active in the vegan communit, appearing in festivals, live cooking demonstration, and has been featured across international media. - While healthy veganism is an established (and exhausted) publishing trend, veganism about more than just vegetables is a growing market trend. - Because of its quirky design, fun ethos and simple to complex recipes, this book has a wider appeal than just vegans - people interested in experimenting with animal product-free cooking.- Veganism for environmental sustainability-reasons is a hugely expanding market.- Globally, veganism is sky rocketing ¬- 2020 saw staggering spikes in vegan meat purchases during meat shortages, while more faux-meat is available in stores than ever, with more QSR restaurants adding it to their menus. - Funky and funny design distinguishes this title from other vegan cookbooks (which are so often something like... naturally lit photos of people in linen holding an asparagus tart).- A clear and authoritative narrator''s voice imbues this title with a fresh personality.- The book has already sold strongly, and this new edition''s cover and lower price point will draw an even larger audience
